Chennai:
In a significant move to deepen its roots in the Chennai market, Madras Mandi, one of the leading fresh produce brands, has unveiled plans for an extensive offline expansion across the city. Understanding the dynamic market’s need for quality, affordability, and convenience, the brand is set to open 20 new stores in Chennai by the end of 2024.This expansion underscores the brand’s commitment to offering a personalised shopping experience that caters to the unique preferences of Chennai’s diverse neighbourhoods.This move is part of a broader strategy to enhance accessibility to farm-fresh goods and engage more deeply with local communities.
“Our expansion in Chennai is not just about opening new stores; it’s about embedding ourselves in the fabric of each locality, offering a tailored experience that meets the specific needs of our customers,” said Prashanth Vasan, CEO of Madras Mandi. “We’re here to build lasting relationships with the Chennai community, providing them with fresh, quality produce that enriches their daily lives.“
Madras Mandi differentiates itself from competitors through unique farm experiences and community-focused events like “Kootanchoru,” aiming to foster a stronger connection with its customers. These initiatives, along with a focus on fresh, quality produce, position Madras Mandi as a frontrunner in the Chennai market. The “Kootanchoru” event, a curated pop-up dinner celebrating communal dining and local cuisine, exemplifies Madras Mandi’s commitment to bringing people together over the joy of shared meals and quality ingredients.
With a current user base exceeding 5 lakh and over 5 lakh orders completed, Madras Mandi’s growth trajectory is a testament to its strong market presence and customer trust. The brand’s vision for the next five years includes a commitment to quality, sustainability, and minimising waste, further strengthening its dedication to providing the best possible products to its customers.
The expansion into Chennai is a key component of Madras Mandi’s overall growth strategy, reflecting its ambition to become a household name in fresh produce retailing. As Madras Mandi continues to grow, it remains focused on its mission to deliver uncompromised quality vegetables, aiming for a presence in every neighbourhood and eventually expanding to Tier 2 cities in the south.